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Photo of the Week: Jan. 7

County agent R.W. Graham watches as Frank H. Jeter, right, explains to an Extension club member how to control boll-rot on cotton.

County agent R.W. Graham watches as Frank H. Jeter, right, explains to an Extension club member how to control boll-rot on cotton.

From the typewriter to the television, Frank H. Jeter led the way in helping Extension educators in North Carolina get their research-based knowledge to the people. He was the N.C. State School of Agriculture’s first editor, joining the staff in 1914 to publish bulletins and other printed material. But over the years, he did so much more.

He helped specialists and agents learn to write with clarity and simplicity, so that clients could easily understand the knowledge Extension wanted to impart. And he introduced Extension to ways to use radio and television to spread their knowledge even farther.

Jeter also issued an agricultural newspaper to encourage commercial newspapers statewide — and beyond  — to share news about Extension and innovations in agriculture. And he helped organize a national professional society for land-grant communicators that continues today.

As another important North Carolina Extension communicator, Mike Gray, once said, “No other man had such a profound influence on communicating the land-grant mission in America as Frank Jeter.”

Written By

Photo of Dee Shore, N.C. Cooperative ExtensionDee ShoreMedia Specialist (919) 513-3117 dee_shore@ncsu.eduCALS Communications - NC State University
Page Last Updated: 4 years ago
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