Agent Toolkit

The following tips and resources are designed to help North Carolina Cooperative Extension’s faculty and staff members spread the word about Extension’s centennial and what lies ahead for our next century of service. If you need further communications assistance or if you have questions or concerns, please contact Natalie Hampton or Dee Shore.

LOGO DOWNLOAD

Visit the Logos page to select and download our state centennial logo. The page includes links to professional quality .jpg, .eps, .tif and .png images of different sizes for print and online use. A national centennial celebration logo is also available.

POWERPOINT TEMPLATE DOWNLOAD

Centennial PPT Template

PROCLAMATION DOWNLOAD

Download a customizable proclamation Word doc to use in your county.

Let’s Share! 

Show us your Centennial creations — videos, graphics, PowerPoints and more! Upload your Centennial-related resources into this shared Google Drive folder. You can browse others’ creations and get great ideas to use in your own county celebrations. 

Messaging

The National Extension Committee on Organization and Policy (ECOP) established a Smith-Lever Centennial Planning Committee, which recommends focusing on these key messages during our centennial:

  • The Smith-Lever Act of 1914 established the Cooperative Extension Service, a state-by-state national network of educators who extend university-based knowledge to the people.
  • In 2014, we celebrate the 100th anniversary of the Smith-Lever Act, which established the Cooperative Extension Service, a state-by-state national network of educators who extend university-based research and knowledge to the people.
  • In 2014, we celebrate the Smith-Lever Act, which established the Cooperative Extension Service, a unique educational partnership between the U.S. Department of Agriculture and the nation’s land-grant universities that extends research-based knowledge through a state-by-state network of extension educators. For 100 years, the Smith-Lever Act has stimulated innovative research and vital educational programs for youth and adults through progressive information delivery systems that improved lives and shaped a nation. Join us as we celebrate 100 years of extending knowledge and changing lives.

The committee also has a number of items for your use in its toolkit, including a national centennial celebration logo.

SOCIAL MEDIA

Social media provide great ways to share the story of North Carolina Cooperative Extension’s first 100 years in photos, stories and tweets. Here’s how:

  • Twitter Use the Twitter hashtag #NCExt100 to share news, events, historic photos or other info, and be sure to follow Ext100Years, the national Cooperative Extension system’s official centennial Twitter account. Our statewide Twitter feed will also celebrate the centennial with #NCExt100 tweets. Nationally and in North Carolina, there will be a 100 Days, 100 Tweets campaign. Between noon and 3 p.m. May 8, try to issue frequent tweets using the hashtag #CE100; you can schedule your tweets in advance using a social media scheduling tool such as Hootsuite.
  • Facebook The Facebook site Extension100Years shares information on the national Extension centennial, and NCExtension will post weekly photos, historical information and news for the state-level centennial. You are encouraged to share this information with your audience as you share the history of Extension work in your county or your program area on your own Facebook site. Likewise, we hope you’ll share your posts with NCExtension.
  • Pinterest If you use Pinterest, there are a few other pinners and boards you might be interested in: Ext100Years is the national Cooperative Extension’s official centennial Pinterest site, and NCStateCALS will pin to to two of its boards: Cooperative Extension and History.

EVENTS

As you hold centennial related events in your county, please make sure to add them to your web site calendar.   When you create these calendar events, please add them to the centennial site calendar by inviting ncce100years-portal-ncce@ncsu.edu.    This will ensure that the events show on both your local web site and also on the centennial site.

PHOTOGRAPHY

NCSU Rare and Unique Digital Collections include N.C. State-related photos, videos and documents from the earliest days of the university. Of particular interest are the Agriculture and Community and Extension sections.

NCSU_CALS flickr site includes the Extension History set, a collection of photos available for your use. We will continue to add photos to the collection throughout the year.

Photos from the state Extension centennial events are also available on the NCSU_CALS flickr site in an album named Cooperative Extension’s centennial. Photos will be added as them become available. (When posting photos, please use photographers’ credits where indicated.)

HISTORICAL BACKGROUND

Centennial Welcome Message

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